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Rude Health is a small company with big dreams: to change the nation’s eating habits and revolutionise farming.

Making tasty food – Life’s too short to eat food you don’t enjoy.

Making healthy food – don’t over-process anything into unnatural shapes and textures, and don’t introduce refined sugars or fortifications.

Sustaining you – There’s an old saying: “Breakfast like a king, lunch like a prince and dine like a pauper.” A bowlful of Rude Health will put a bounce in your step until lunchtime and a Rude Health snack will keep you going until dinner.

Sustaining the planet – There’s no point being rudely healthy on a sick planet. So Rude Health works to minimise packaging, and to grow ingredients where they grow naturally. And never, ever using GM.

Rude Health would like to take the credit for making this drink delicious, but the truth is that nature did all the work on this one. Its rich, sweet flavour comes from roasted Italian tondo gentilehazelnuts, the best in the world. Its silky texture comes from a little rice that we blend into the mountain spring water. It’s as close as you can get to perfect hazelnuts in liquid form.